The Communication Products section is a step-by-step guide to help researchers strategically communicate research insights or technical innovation to different audiences in an accessible, compelling way that can be readily used to inform policies, programs, or practices in a particular sector.
The section helps users decide when and how to develop a communication product to meet their goals. It guides them through a process of identifying communication objectives and audiences and making choices about packaging key findings or specifications of technical innovations into a compelling format. In addition, it provides tips to help them choose dissemination platforms that strategically target the primary audiences.
To use this section of the toolkit, download the zip folder in the dropdown menu above. The zip folder includes a step-by-step guide, accompanying worksheets and examples, a “Readme” file with detailed instructions, and a troubleshooting guide.
Table of Contents
Step 1: Identify Communication Objectives
Step 2: Identify Audiences
Step 3: Identify Main Messages
Step 4: Use Accessible Language
Step 5: Identify Resources and Develop the Product
Final Tips and Summary
Resources and Tools by Step
Worksheets and Other Resources
Worksheet: Communication Objectives and Audiences
Worksheet: How to Craft Main Messages
Tip Sheet: Tips and Tricks for Writing Accessibly
Tip Sheet: Timeline and Budget Considerations
Example Fact Sheet: Contact Tracing
Example Fact Sheet: Educating Moroccan Youth
Example Policy Brief: Damming the Ecosystems of Amazonia
Example Policy Brief: Sharing the Land
Worksheet: Communication Product Outline for Fact Sheets and Policy Briefs